Aya Matsuura (松浦 亜弥, Matsura Aya?, born June 25, 1986) also known to her fans as Ayaya, is a Japanese pop singer and actress from Himeji, Hyogo, Japan.
Aya auditioned in 2000 for the fourth Morning Musume & Heike Michiyo Protegee Audition and was selected along with Sheki-Dol to become a part of what was later known as Hello! Project. It is a common misconception that Aya originally auditioned to be a part of Morning Musume, which she did not. After being chosen from that audition, Matsuura began her solo career. In time, she would become one of Hello! Project's biggest acts.