Rosie Mercado (born March 28, 1980) is an American plus-size model, celebrity makeup artist, fashion designer and television personality of Mexican descent. She is best known for starring in reality television show Curvy Girls on NuvoTV and featuring on National Geographic Channel's Taboo. She is currently a special correspondent and life coach on Emmy award winning shows The Doctors and Dr. Phil on CBS.
Mercado was born in Los Angeles, California and grew up in Riverside, California but she spent most of her life in Las Vegas, Nevada when her parents moved their business there.
Mercado is of Latino descent; her parents are from Mexico in Guadalajara and Zacatecas. Her parents have a business in Las Vegas and she comes from an entrepreneurial background. Mercado credits her father as "a visionary in all the businesses he has created". Mercado's parents have always has been supportive of her in life and her career.