Petra Collins (born December 21, 1992) is a Canadian artist, photographer, fashion model and director. She rose to prominence in the early 2010s, her photography noted for its ethereal, dreamlike nature and femininity. She is a resident photographer for Rookie magazine and a casting agent for Richard Kern. As a director, she has directed a series of short films, including music videos for Carly Rae Jepsen, Lil Yachty, and Selena Gomez. In 2016, Collins was chosen as a face of Gucci. She has been labeled an "it girl" by photographer and mentor Ryan McGinley and by Vanity Fair and The New Yorker magazines.
Petra grew up in Toronto where she attended Rosedale Heights School of the Arts. It was at Rosedale at the age of 15, Collins began practicing the art of photography. Collins currently attends Ontario College of Art and Design.
Collins began taking pictures in high school. She met Richard Kern while assisting him on a shoot, and he became her mentor. Simultaneously, Collins became a frequent subject of photographer Ryan McGinley, and would go on to become one of his proteges. Collins began venturing into the art world, appearing in shows that would feature her own work and her curating abilities implementing her art collective, The Ardorous. Around the same time as Collins's success in the art world, her Instagram account was shut-down after the artist chose to post a photo of herself unwaxed in a bikini. She would speak out against the hypocrisy in what was permitted when depicting the female body in an essay for The Huffington Post, which would go viral and become a major feminist moment in 2013. In 2014, Collins' first solo exhibition was hosted at the Capricious 88 Gallery in New York, that being "Discharge", her photo series spanning between 2008 and 2014, from ages 15–21."Discharge" went on to push the narrative of a more authentic view of girlhood and womanhood that her controversial Instagram bikini shot had begun. Collins also went on to publish the photo series as a book with Capricious Publishing in 2014.