Natalia Sergeevna Polevshchikova (Russian: Наталья Серге́евна Полевщикова; born July 12, 1985), known professionally as Natasha Poly, is a Russian model. Since 2004, Poly has appeared in prominent high-fashion advertisement campaigns, magazine covers and on runways. Poly established herself as one of the most "in-demand models" of the mid and late 2000s, with Vogue Paris declaring her as one of the top 30 models of the 2000s.
Poly was born on July 12, 1985 in Perm, Russian SFSR, Soviet Union and began modeling locally in 2000. She was discovered in Perm by Mauro Palmentieri and invited to Moscow to participate in the Russian model search competition "New Model Today", where she took the second prize. She made her runway debut with Why Not Model Agency after walking for Emanuel Ungaro in 2004. The year would prove to be her breakout year; she walked in 54 fashion shows in Milan, Paris and New York City, and modelled for the cover of Vogue Paris twice consecutively.