Amar B. Choudary (born 4 January 1984), known professionally as Jiiva, is an Indian film actor, producer and philanthropist, who works mainly in Tamil cinema, as well as few films in Malayalam and Hindi. He is the youngest son of film producer R. B. Choudary. He began his career as a child actor in 1991 in films produced by his father. He made his debut as a lead actor in his father's 50th production, Aasai Aasaiyai (2003). After Sivaji Ganesan, Jiiva is the only Tamil actor to have been awarded at the Cyprus International Film Festival for his performance in the film Raam (2005).
After this, he has acted in other movies that have been successful, such as E (2006), Katradhu Tamizh (2007), Siva Manasula Sakthi (2009), Ko (2011), Nanban (2012), Neethaane En Ponvasantham (2012) and Endrendrum Punnagai (2013).
Jiiva was born on 4 January 1984 in Chennai to R. B. Choudary and Mahjabeen. He is the youngest of four; his brothers are Suresh Choudary (co-producer in their home banner, Super Good Films), Jeevan Choudary (entrepreneur of a steel company), and Jithan Ramesh Choudary (film actor and producer). R. B. Choudary is a noted independent south Indian film producer (Super Good Films) who has been a launchpad for now-famous directors and actors.