Jelena Karleuša Tošić (Serbian Cyrillic: Јелена Карлеуша Тошић; born 17 August 1978), professionally known under her maiden name Jelena Karleuša, is a Serbian turbo-folk singer. She rose to fame as a new turbo-folk star with her debut album Ogledalce (1995), and has since gained popularity in the former Yugoslavia. In 1999 she released Gili, gili which dabbled with pop sound and changed Karleuša’s music style. Album Diva was released in 2012 becoming one of the most successful albums in Serbia, according to her PR team. She held two big concerts: All About Diva Show (Beogradska arena, 2010 and Viva la Diva Show (Belgrade Ušće, 2013). In 2006, Karleuša launched her own fashion brand, named JK Wear. The collection included dresses and other accessories.
In 2010, she was guest star on the reality show Big Brother All Stars VP for two days. The same year, it was rumored Karleuša would start her political career, as she openly supported the ideas of Zoran Đinđić and Čedomir Jovanović.