Georgiy Aleksandrovich Rubchinskiy (Russian: Георгий Александрович Рубчинский; born 29 June 1984), known as Gosha Rubchinskiy (Russian: Гоша Рубчинский), is a Russian fashion designer and photographer and the founder of his eponymous brand (ГОША РУБЧИНСКИЙ). Rubchinskiy takes inspiration from the fall of the Iron Curtain, Russian street and youth culture, and his experiences to create his collections, pushing Russian iconography, both past and present, onto the world stage through his runway shows and his imagery.
Rubchinskiy was born in Moscow in 1984, and later attended the Moscow College of Technology and Design. Rubchinskiy wanted to work in fashion at a young age, and in college began hairdressing and makeup, which put him in the fashion circles of Russia.
Referencing Ronald Reagan's Cold War-description of the USSR, Rubchinskiy's first collection, Empire of Evil was presented at the end of 2008 for SS/09. His second collection, Growing and Expanding, was shown in a disused Orthodox church-turned-gym in Moscow’s suburbs. Rubchinskiy's third collection, The sunrise is not far behind the mountains, consisted of three parts: a video shot in St. Petersburg, a book of photographs and the collection itself. In 2010, the designer presented his forth collection, Slave, as a part of Fashion East Menswear Installation. Rubchinskiy has been working with Comme des Garçons since 2012.