Cher Lloyd (born 28 July 1993) is an English singer, songwriter, rapper, and model. She rose to fame in 2010 when she finished fourth in the seventh series of The X Factor. Following the seventh series finale, she was signed to Syco Music.
Lloyd's debut single, "Swagger Jagger," was released in July 2011. The single entered at number one on the UK Singles Chart and number two in the Republic of Ireland. Her second single, "With Ur Love," was released on 31 October 2011, featuring Mike Posner, and peaked at number four on the UK Singles Chart, and number five in Ireland, preceding her debut album, Sticks and Stones (2011), which peaked at number four on the UK Albums Chart and number seven in Ireland. Lloyd released her second album, Sorry I'm Late in 2014. Despite its positive acclaim, the album failed to match the success of its predecessor, peaking at number 21 on the UK Albums Chart. Though the album met with little success in the charts, Sorry I'm Late outsold her debut album Sticks and Stones 41,000 copies to 31,000 copies. Lloyd also experienced crossover appeal, signing to US record label Epic Records in 2012.