Vincent Edward "Bo" Jackson (born November 30, 1962) is a former baseball and American football player. He is the only athlete in history to be named an All-Star in both baseball and football, and one of few to do so in two major sports. He is widely considered one of the greatest athletes of all time. While at Auburn University, Jackson won the 1985 Heisman Trophy, annually awarded to the best collegiate football player in the United States. Jackson was inducted into the College Football Hall of Fame in 1996. Jackson was originally drafted first overall by the Tampa Bay Buccaneers in the 1986 NFL Draft, but refused to play for the franchise. Jackson instead entered the following year's draft, being selected in the seventh round (183rd overall) by the Los Angeles Raiders.
In 1989 and 1990, Jackson's name became known beyond just sports fans through the "Bo Knows" advertising campaign, a series of advertisements by Nike, starring Jackson alongside musician Bo Diddley, promoting a cross-training athletic shoe named for Jackson.