Zoe Elizabeth Sugg (born 28 March 1990) is an English YouTuber, vlogger, businesswoman and author. She is also known by her YouTube username, Zoella. Her debut novel, Girl Online, was released in November 2014 and broke the record for highest first-week sales of a first-time novelist since Nielsen BookScan began compiling such records in 1998.
Sugg was working as an apprentice at an interior design company when she created her blog, "Zoella", in February 2009. By the end of the year it had a thousand followers and as of September 2015 it has received over 540 million total visits. The fashion, beauty and lifestyle blog expanded into a YouTube channel in 2009, while Sugg was working for British clothing retailer New Look.
In 2013, Sugg was named as one of the National Citizen Service's ambassadors, helping to promote the newly launched youth service. The following year she was named as the first "Digital Ambassador" for Mind, the mental health charity.