Viivi Pumpanen
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Viivi Pumpanen (born 20 July 1988) is a Finnish beauty pageant titleholder, who was crowned Miss Finland 2010, the official representative of Finland to the 2010 Miss Universe pageant. Pumpanen currently lives in Nurmijärvi.

Born in Vantaa, Pumpanen was Miss Helsinki in 2009.

As the 71st Miss Finland, Pumpanen accepted the crown from Essi Pöysti, the 2009 titleholder, on 17 January 2010 and said "I have been dreaming about this since I was eight years old. My mother and father have been supporting me."

She competed in the Miss Universe 2010 pageant on 23 August 2010 in Las Vegas, Nevada.

In 2011, Pumpanen won Tanssii tähtien kanssa, the Finnish version of Strictly Come Dancing. Her professional partner was Matti Puro