Natella Krapivina (Russian: Нателла Крапивина, 7 April 1982) is a Ukrainian producer and director who has worked extensively with Ukrainian singer LOBODA. She produces the travel show "Oryol i Reshka" and works for the TV channels Inter and Pyatnica!
Krapivina was born in Ashgabat and lived in Turkmenistan until age 11. In 2003, she graduated from the faculty of international law at the Kiev Institute of International Relations.
While at the institute, Krapivina created her own production studio, which she called "TeenSpirit". She later launched the travel show "Oryol i Reshka". Together with partners Helen Synelnykova and Yevgen Synelnykov, they created a novelty on the Russian-speaking segment of Ukrainian television. TeenSpirit studio is also engaged in the production of videos and TV programs, among which the most popular are "Vokrug M" with Lesia Nikituk and "Kitchen with Dmitry Shepelev".