Magnus Scheving
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Magnús Örn Eyjólfsson Scheving (born 10 November 1964) is an Icelandic writer, entrepreneur, producer, actor and athlete. He was the creator, the director, and an actor on the children's television show LazyTown, in which he played Sportacus.

Magnús Scheving was born on 10 November 1964 to Þórgeir Hjartardóttir and Eyjólfur Magnússon Scheving. He grew up in the small town of Borgarnes in Iceland. At 15 years old he had his first job as a telephone exchange messenger boy for Borgarnes. In his 20s, he made a bet with a friend, Fjölnir Þorgeirsson, that each could master a sport of the other's choosing he knew nothing about in three years. Magnús chose snooker for Fjölnir and Fjölnir chose aerobics for Magnús. Just as Magnús became a champion in aerobics, Fjölnir became Icelandic champion in snooker. He has an older sister and younger brother.

In 1992, Magnús became the Icelandic Men's Individual Champion in aerobic gymnastics. In 1993, he became the Scandinavian champion, and was the European champion twice in 1994 and 1995. He was voted Athlete of the Year in Iceland in 1994. In addition, to his sports's career, Magnús became a well-known and sought after public and motivational speaker around the world. He also from 1991-93 hosted his own chat show in Iceland, with a format where parents could come on and ask him questions about how to raise healthy children. In 1991, he published a children's book called Áfram Latibær, the first recorded work in the LazyTown franchise. During this time, he was also running a Carpentry business, which gave him the money to travel the world. He also was a fitness teacher for teenagers at a local school, having earned a degree in sports science at University of Iceland.