Lisa Lillien (born December 31, 1969) is an American entrepreneur. She is the creator of the Hungry Girl brand, including email-subscription, cookbooks, low-calorie recipes, and life-hacks.
Lillien's roots are in magazines and, more generally, entertainment. She grew up on Long Island and identifies as Jewish ("a nice Jewish girl from Long Island"). She graduated from Lawrence High School (Cedarhurst, New York) in 1983. She does not have a degree in nutrition, but uses the neologism foodologist due to obsession with food. She did, however, receive a B.A. in communication from Univ. at Albany (SUNY) in 1987. Directly from college she became editor-in-chief at Tutti Frutti (teen-fan magazine, Jimmijack Publishing, 1987-1991).
For five years, Lillien was online executive producer for TV Land and director of convergence development at Nickelodeon online. Next she was a producer for new media at Telepictures (Warner Bros.). She quit her job and started the Hungry Girl brand in 2004, with a weekly email (originally Tips and Tricks ... for Hungry Chicks). She averages over a million subscribers. The content consists mainly of recipes and life-hacks, written in a pink, exclamation-point, LOL style; or as Lillien once put it, "getting excited over silly things When I launched Hungry Girl, I wanted it to be the same...writing style conversational and excited, writing about teen stars, and pop stars...".