Kevin Trudeau
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Kevin Mark Trudeau (/truːˈdoʊ/; born February 6, 1963) is an American author, salesman, and pool enthusiast, known for his fraudulent promotion of his books and consequent legal cases. His ubiquitous infomercials promoting his books filled with unsubstantiated health, diet, and financial remedies earned him a fortune, and eventually, imprisonment.

In the early 1990s, Trudeau was convicted of larceny and credit card fraud. In 1998, the Federal Trade Commission (FTC) accused him of grossly misrepresenting the contents of his book, The Weight-Loss Cure "They" Don't Want You to Know About. In a 2004 settlement, he agreed to pay a $500,000 fine and cease marketing all products except his books, which are protected under the First Amendment. However, in 2011, he was fined $37.6 million for violating the 2004 settlement, and ordered to post a $2 million bond before engaging in any future infomercial advertising. In 2013, facing further prosecution for violations of the 2011 agreement and non-payment of the $37-million judgment, Trudeau filed for bankruptcy protection. His claims of insolvency were challenged by FTC lawyers, who maintained that he was hiding money in shell companies, and cited examples of continued lavish spending, such as $359 for a haircut.