Jesse Gregory James (born April 19, 1969) is an American television personality and former CEO of Austin, Texas-based Austin Speed Shop. James was the host of the reality TV shows Jesse James Is a Dead Man on Spike TV and Monster Garage on the Discovery Channel, and the focus of the documentary Motorcycle Mania, also on Discovery. Jesse James also appeared in the Tony Hawk's Underground 2 video game, and was the focus of a show chronicling some of the custom builds at Austin Speed Shop in his TV series, Jesse James: Outlaw Garage, which ran a shortened single season in 2012 on the Discovery Channel before being canceled.
After several years working as a bodyguard for Danzig, Slayer, and occasionally for other bands such as Soundgarden, James opened West Coast Choppers in his mother's garage in 1992. The company grew quickly and soon moved to a larger facility. James has also built and is racing an off-road Trophy Truck and a Figure-8 race car.