Juan Francisco Palencia Hernández (born 28 April 1973, in Mexico City) is a Mexican former football striker, his last club was UNAM. He is currently the head coach of lobos BUAP of the Liga MX.
Palencia made his international debut for the Mexico national team on June 8, 1996 against Bolivia national team at the U.S. Cup tournament in Dallas, Texas, scoring the winning goal.
Palencia played in the 1996 Summer Olympics in Atlanta, taking his side to the quarterfinals where they were defeated by Nigeria, the eventual winners. He was a member of the national team for the 1996, 1998 and 2003 Gold Cup tournaments and the 1999 Confederations Cup tournament, where he helped Mexico win all four competitions. Palencia also played in two FIFA World Cups, France'98 and Korea-Japan 2002, but could only help his team reach the "Round of 16" of the tournaments before being eliminated. He has also represented his country in three Copa América tournaments in 1997, 1999 and 2004, as well as two Confederations Cup appearances in 1997 and 1999.