Mikhaila "Coco" Rocha (born September 10, 1988) is a Canadian fashion model. She is known as one of the first "digital" supermodels, and is known for her advocacy for younger models. As an author, she collaborated on the 2014 book Study of Pose. Rocha is also the founder of the Coco Rocha Model Camp and co-owner of the Nomad Management Modeling Agency.
Rocha was born Mikhaila Rocha in Toronto, Ontario, and grew up in Richmond, British Columbia where she attended Hugh McRoberts Secondary School. Her family is in the airline industry. She has two siblings. She is of Irish, Portuguese and Ukrainian descent.
In 2002, agent Charles Stuart approached Rocha at an Irish dance competition and asked her if she would consider modeling for him. At that point, she had never thought of modeling before. When she did begin to model, her knowledge of fashion was limited. Initially Rocha spent time modeling in Asia, where she would shoot up to 75 looks a day for two months. She returned to New York and signed an exclusive contract with photographer Steven Meisel, who created a list of clients she could and could not work with. Of the time, Rocha as stated that, "the industry started to hear about this list, so when I finally got to Paris, big designers were trying to get their name on the list. It was, now looking back, one of the craziest times in my career." She became known as one of the first models to harness social media, and earned the nickname the “Queen of Pose”. Meisel shot an editorial of Rocha with Gemma Ward and Amanda Moore, which appeared on the cover of the April 2006 issue of Vogue Italia.