Alex David Pritchard (born 3 May 1993) is an English professional footballer who plays as an attacking midfielder for Championship club Huddersfield Town. He has represented England at U20 and U21 level.
Pritchard began his career in the academy at West Ham United, before transferring to the youth setup at Premier League side Tottenham Hotspur in June 2009. Pritchard quickly established himself in the U18 team. He received his maiden call into the first team squad for a UEFA Europa League group stage game versus PAOK on 15 September 2011. Awarded the number 54 shirt, he remained on the bench for the 0–0 draw. He was called up for another Europa League group match versus Rubin Kazan on 3 November, again remaining on the bench. Pritchard made an impact in the 2011–12 NextGen Series, where he ended up top-scorer for Spurs with four goals, three of which came against the eventual winners Inter Milan. Pritchard courted transfer interest from Premier League side Queens Park Rangers in April 2012. Pritchard added another four goals in the 2012–13 edition of the NextGen Series, one of which came in a particularly notable 4–1 away victory against Barcelona, bringing his tally to eight goals in 11 NextGen Series appearances. Following Pritchard's NextGen Series performances and with only half a year remaining on his contract, there was speculation that Spanish sides Real Madrid and Barcelona would attempt to sign him. Liverpool (with Pritchard's former Tottenham U18 manager Alex Inglethorpe on their staff) were also reported to be interested, but Pritchard ended the speculation when he signed a new two-and-a-half-year deal with Spurs on 31 January 2013. Pritchard also appeared for Tottenham's U21 team during the 2012–13 season, scoring five goals in 11 appearances to help the U21s to the U21 Premier League knockout stage final against Manchester United. Pritchard scored Tottenham's second goal and was substituted after 64 minutes for Kenny McEvoy in the 3–2 defeat.